TRADE NAME

The name by which an article is called among traders, etc.; as, tin spirits is a common trade name in the dyeing industry for various solutions of tin salts. An invented or arbitrary adopted name given by a manufacturer or merchant to an article to distinguish it as produced or sold by him. The name or style under which a concern or firm does business. This name becomes a part of the good will of a business; it is not protected by the registration acts, but a qualified common-law protection against its misuse exists, analogous to that existing in the case of trade-marks.

A name used to identify a commercial product or service; may or may not be a registered trademark. | A name used to identify a commercial product or service; may or may not be a registered trademark. | The company-specific name for a drug (medication), in contrast with a nonproprietary name such as an INN (international nonproprietary name), USAN (United States adopted name), JAN (Japanese accepted name), and so on. | The name under which a business or firm operates.