A person, firm, or corporation engaged in the business of collecting information as to the financial standing, ability, and credit of persons en- gaged in business and reporting the same to subscribers or to customers applying and paying therefor. "They have become vast and extensive factors in modern com- mercial transactions for furnishing infor- mation to retail jobbers as well as to whole- sale merchants. The courts are bound to know judicially that no vendor of goods at wholesale can be regarded as a prudent business man if he sells to a retail dealer, upon a credit, without first informing him- self through these mediums of information of the financial standing of the customer, and the credit to which he is fairly en- titled: "1 Ind. App. 573; s. c. 28 Ν. Ε. Rep. 103. See also 83 N. Y. 31; 20 Mo. App. 661. How far the agency may contract against its own negligence. An exception is made to some extent in favor of such agencies to the rule against stipulations by a person against liability for his own negligence. The agency usually contracts that their agents shall be considered as the agents of their patrons, and that they shall not be liable for the negligence of their agents. Where in an action upon such a contract the plaintiff contended that under it the agency was protected only against gross anu not against ordinary negligence, the court thought otherwise, and on motion to take off a non-suit said:- "By the contract the plaintiffs expressly agreed to take such loss upon themselves. The authorities to which we have been referred have, in our judg- ment, no application to the case. Common carriers, innkeepers, and others, engaged in the exercise of a public calling, cannot thus protect themselves against the consequences of gross negligence in the agents whom they employ. This limitation of the right to contract, as parties may choose, is an excep- tion from the general rule and confined to the class of cases named, when the public interests are sup- posed to demand its application. It has no place here. The contract which these parties entered into must be enforced as they made it. It may have been unwise, but with that we have nothing to do. One or the other must bear the risk involved in de- pending upon agents scattered over the country, of whom neither could know much. The plaintiffs agreed to bear it and they must take the conse- quence; " 7 W. N. C. Pa. 248. Under a contract that the actual verity or correctness of the information was in no manner guaranteed, the agency was not liable for loss occasioned to a subscriber by the wilful and fraudulent act of a sub- agent in furnishing false information; 58 Fed. Rep. 174, reversing 51 id. 160. Where the inquiry was made concerning a grocer and the agency reported concerning the wrong person, who had the same name and was a grocer and saloon keeper, the plaintiff could not recover from the agency the value of goods sold on the strength of the report, the evidence being held to show that there was not such gross negligence as would render the agency liable; 70 Hun 334; but such a contract does not protect the agency from an error made in the publica- tion of its books of reference giving the financial responsibility of merchants and others, and upon which a subscriber of the agency relied in selling goods and suffered a loss, and in such case it is unnecessary to thus establish the insolvency of the pur- chaser by suit before suing the agency; 134 Pa. 161. When reports are privileged and when libellous. Such an agency is a lawful busi- ness and beneficial when lawfully con- ducted, but not exempt from liability for false and defamatory publications when other citizens would not be exempt. Its communications to a person interested in the information are privileged even if false, if made in good faith and without malice, but if communicated to its subscribers gen- erally they are not privileged; 72 Tex. 15; 116 Ν. Υ. 211; id. 217; 81 Mich. 280; 116 Mo. 226; 48 Wis. 348; 18 Fed. Rep. 214; 4 McCrary 160; 77 Ga. 172; 8 Phila. 617. See also 3 Montreal, Q. B. 83; 5 id. 42; 18 Can. S. C. 222. The contract of the agency to furnish information to all its subscribers, including those who have no special inter- est in it, is no defence to an action for libel; 49 Ν. Υ. 417; nor was the fact that the in- formation was given by printed signs of which each subscriber had the key; 46 Ν. Y. 188; the matter is privileged if com- municated to the proper person by a clerk or agent as well as by the proprietor of the agency; 49 N. Y. 417; 12 Fed. Rep. 526; (but see 5 Blatchf. 497 and s. c. 10 Wall. 427, criticised in the two cases just cited;) or if specially reported upon proper occasion to subscribers having special interest in them, though not applied for by such subscribers; 22 Fed. Rep. 771; but if a subscriber apply for special information from the agency, a false denunciation of the person inquired about, coupled with the report, is action- able; 22 S. W. Rep. (